Sharon Barbano, head of public relations for Saucony, is an industry leader in strategic communications and sports marketing with more than 25 years of experience in entrepreneurial and corporate leadership positions. At Saucony, Sharon has applied her passion as a former world-class runner to communicate the brand’s award-winning, performance running technologies while inspiring others to experience the transformational power of running.
Sharon is also an executive and personal life coach, having trained at the Coaches Training Institute, an affiliate of Harvard Medical School. Sharon delivers a high-performance coaching model that helps clients tap into their life’s purpose, possibilities and presence. She is a professional member of the Institute of Coaching and has a Masters in Psychological Counseling.
Prior to joining Saucony 14 years ago, Sharon was Reebok’s Group Director for Women’s Global Marketing. Previous to that, she was Founder and President of the Women’s Sports Marketing Group, a boutique communications agency that elevated the marketing power of women’s sports. The company’s clients included Nike; Reebok; General Foods; Hasbro; Ocean Spray; Timberland; and Avon Products, among others.
Sharon is the race analyst for many of the nation’s top running events; her on-air commentary has included television and radio coverage of the Boston, Chicago, LA and New York City Marathons. Sharon is a member of the Track and Field Writers of America.
Sharon was named a 2015 Achilles Hero by the Achilles Foundation for her work in the encouragement of disabled people to participate in mainstream running events. She was presented with the Women’s Trailblazer Award by Running USA and is a recipient of the Woman of Distinction Award from the National Association of Women in Education. Sharon is a past member of the Board of Trustees of the Women’s Sports Foundation and was honored with the Foundation’s President’s Award by Billie Jean King. Sharon also serves on the Board of Directors of the Saucony Run for Good Foundation, established to help combat childhood obesity.
A former world class distance runner, Sharon competed in the first U.S. Women’s Olympic Marathon Trials. She is a past U.S. 50K national trail running champion and winner of the Finland and Long Island Marathons, among others. She is a winner of the Blackburn Challenge, one of the nation’s most prestigious open ocean kayak races, and has a black belt in Chinese Kenpo Karate.
Sharon has a B.A. in Sociology from Gettysburg College and a M.Ed. in Psychological Services from Springfield College in Massachusetts. Sharon lives in Marblehead, MA.