PR Advanced: What’s Your Story?
PRAdvanced: What’s Your Story will revisit the fundamentals of storytelling and the creation of
engaging plots to capture and establish strong relationships between brands and their consumers.
Storytelling is evident in all aspects of our daily lives and plays a significant role in the field of
public relations and communications in general. With the right story, a message can ignite a spark
and resonate with any audiences. The rapid growth of communication outlets and technologies
have transformed and introduced PR to a whole new world, allowing stories to be communicated
via a multitude of platforms. We hope this conference will inspire, inform, and entertain all attendees.