PR Advanced: What’s Your Story?
PRAdvanced: What’s Your Story will go back to the fundamentals of telling a story and creating
engaging plots to establish strong relationships between brands and their consumers.
Storytelling is an important part of public relations and can be communicated via any medium.
With the right story, a message can resonate with any audience. By effectively carrying out the
art of storytelling, companies can stimulate their audiences’ attitudes, feeling, and thoughts to
align with their marketing intentions. We hope that professionals and attendees alike would be
able to share their stories through this platform, and hopefully be able to learn more about
themselves and the world of PR.