PR Advanced: Breaking Barriers
PR Advanced: Breaking Barriers addresses the changing landscape of communication and aims to prepare us for the shift toward Integrated Marketing Communications (IMC).
As public relations, advertising, and marketing merge, barriers must be broken so that links can form.
Students and professionals alike need to abandon disjointed messages and instead adopt IMC’s cohesive approach, creating a powerful impact that leads to success.
PR Advanced: Breaking Barriers will focus on the role of public relations as these industry changes unfold today and tomorrow.