PR Advanced: Tune In!
PRAdvanced: Tune In! is going back to basics, exploring the fundamental communication
principle—listen first and talk second— by examining the shift from outbound to inbound
communication where listening and understanding come first.
This conference will answer the questions “Who are my audiences?” and “What are they
saying?” to discuss the evolving process of listening to clients and their audiences to create
standout content. The growing number of communication outlets and technologies have
transformed the PR world and expanded not only the kind of content we can send, but also to
whom and where we send it. With overwhelming options come new challenges to hearing our
audiences, but also remarkable solutions to finding, reaching, and engaging with them.